Emerging

Lots Holloway

Sounds likeLorde, St. Vincent, LP
LocationLondon

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Multi-instrumentalist Lots Holloway is a talented artist who produces, writes and creates all her own music. Since being signed to indie label Why I? Records in 2016, Lots has gone on to release a stream of infectious and unique indie-pop tunes. From this, Lots has picked up ever more support, not just from fans and peers, but also from respected press outlets, influential radio stations and underground indie magazines.

Holloway's talent for song writing really shines through; in clever lyrics, strong melodies and memorable songs that manage to stay with you long after you first hear them. Based around live instruments (drums, guitar and bass), Lots music spreads clever layers of sounds from the freaky and psychedelic end of the spectrum all the way to the warmer softer tones - but Holloway's music is always bursting with inventive synths and weird organic sounds.

All this adds up to something truly fresh and original, and a live show from Lots Holloway is just as compelling. Lots' on stage presence is second to none. Holloway is both enchanting and captivating, and fronting a full live band, only becomes more powerful.

“A true star in the making”
Wonderland Magazine
https://www.wonderlandmagazine.com/2017/10/10/playlist-lots-holloway/

“A vivid pop newcomer”
Clash Magazine
http://www.clashmusic.com/news/premiere-lots-holloway-slow-down

“Passion and purpose - determined to carve out her own path”
Belwood Magazine
https://belwoodmusic.com/2017/10/01/spotlight-lots-holloway/

Latest Release: Slow Down EP - As well as showcasing an exceptional writing ability the ‘Slow Down’ EP also demonstrates how talented Lots is in the studio. Like previous releases, she’s responsible for everything from the composition and layered vocal harmonies to the production and mastering. She’s also the brains behind all her video concepts, press shots and artwork, keeping creative control of all aspects of her career.

Born in a small town in Cornwall, Lots spent most of her childhood writing lyrics and teaching herself how to play different instruments after being inspired by some of the songs in her parent’s vast collection of music. First the drums, then the guitar, the bass, and finally the piano. Once Lots had mastered each of these elements individually, she began to merge them, along with her lyrics, and started crafting and arranging entire songs.
Since moving to London in 2011 she’s continued to hone in on her own musical style, taking inspiration from icons such as Talking Heads, David Bowie and Kate Bush, combining this with her own natural talent and diverse ability as a singer-songwriter.

-- NME INTERVIEW --

Tell us a bit about yourself? I'm a self taught multi-instrumentalist who's obsessed with noise and sound. Growing up I was fascinated by my dad's record collection and would spend hours listening to music; Talking Heads, Queen, David Bowie, Pink Floyd - I also had a soft spot for my Mum's collection too; ABBA, UB40 and Fleetwood Mac. I spent all of my childhood writing lyrics and poems and teaching myself instruments - I had to if I was going to become a Rock Star.

There are a lot of emerging artists in the UK right now. What sets you apart from the rest? I create almost everything myself. I write, arrange, record, produce, take the press shots, create the artwork and direct and shoot the music videos. My live shows turn my Jekyll into my Hyde. I often don't remember my live performances... It's like an alter-ego takes over.

What’s your back-story? I write music to make people feel something. Feel anything. I write about dreams, love, sex, passion, power, the world... The origin is always something personal, but the music is inclusive. We're all looking to feel connected, I like to connect to people through the medium of music.

What are you working on at the moment? I've just released my debut EP, Slow Down - it's been well received. So now starts the album work - I've already begun production for a few songs set to be on the album. I'm excited to create a bigger body of work with a new approach and new aesthetic.

What's the first song you remember hearing? Talking Heads - And She Was

You're in a Karaoke Bar - What's your go to song? Total Eclipse Of The Heart

What was the first gig you went to? Think Floyd (A Pink Floyd Tribute)

Which song do you wish you'd written? Bohemian Rhapsody

Which song changed your life? Stairway To Heaven - Led Zeppelin

Which song would you like played at your funeral? Ride A White Swan - T Rex

What song is stuck in your head right now?Havana - Camila Cabello

What was the first Album you bought? Maroon 5 - Songs About Jane

Which song made you want to play music? Aerosmith - Dream On

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