Emerging

Lots Holloway

Sounds likeLP, James Bay, Tom Odell, Adele,
LocationCamden Town

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British multi-instrumentalist Lots Holloway writes music that is honest, authentic, emotional and terribly infectious. Based around guitar and piano, Holloway composes traditional style songs with a warm and vintage feel that gives a huge nod back to the timeless classics of the 60s & 70s, whilst still sitting comfortably within the modern era of singer-songwriters like Tom Odell and James Bay. Taking inspiration from bands like The Beatles and Fleetwood Mac, Lots creates clever lyrics, strong melodies and memorable songs that manage to stay with you long after you first hear them - music that hits the heart and soothes the ears.

All this adds up to something truly unique and original, and a live show from Lots is just as compelling. Holloway is an enchanting and captivating performer with an effortless but raw sound; contemplative and gentle, but energetic when required - playing both a myriad of instruments and making crowds swoon with a silky voice, Lots’ on stage presence is second to none, and when fronting a full live band, only becomes more powerful.
All this adds up to something truly original, and a live show from Lots Holloway is just as compelling. Playing both a myriad of instruments and making crowds swoon with a silky voice, Lots' on stage presence is second to none. Holloway is an enchanting and captivating performer with a smooth but raw sound and when fronting a full live band, only becomes more powerful.

‘a vivid pop newcomer’ Clash Magazine

’true star in the making’ Wonderland Magazine

‘the indie heartthrob, guaranteed to put a smile on your face’ DIVA Magazine

Following the release of the raw and honest first single ‘Be Naked’ and uplifting gospel inspired second single 'Lights Come Down’, Lots is set to release the most fun track yet.

The retro-inspired, upbeat and undeniably catchy 'Lose Myself’ is about "a passionate relationship; a couple and their over-heated crazy arguments, but written in a mischievous, playful voice" explains Lots. "The verses include cartoon-esque name calling like, 'you're a monkey in a cage making alligator sounds’ and 'you’re Cruella in the head', but the chorus’ always returns to the notion, ‘but if I’m going to lose somebody, I’d rather lose myself’ - a couple who drive each other nuts but have too much passion to let go".

As well as showcasing an exceptional songwriting ability, ‘Lose Myself’ also demonstrates how talented Lots is in the studio. Like the previous releases, Lots is responsible for everything from the production to arrangements, including the live brass and rhythm section. The song was recorded at Bryan Ferry’s Studio in London where Holloway has been recording since becoming friends with Bryan in 2018. Lots is also the brains behind all video concepts and artwork, keeping creative control of all aspects of the artist's career.

The production combines references from classic artists like James Brown and 00’s Motown Mark Ronson, and the more the modern productions of artists like Jonas Brothers and Taylor Swift.

-- NME INTERVIEW --

Tell us a bit about yourself? I'm a self taught multi-instrumentalist who's obsessed with noise and sound.

Growing up I was fascinated by my dad's record collection and would spend hours listening to music; Talking Heads, Queen, David Bowie, Pink Floyd - I also had a soft spot for my Mum's collection too; ABBA, UB40 and Fleetwood Mac. I spent all of my childhood writing lyrics and poems and teaching myself instruments - I had to if I was going to become a Rock Star.

There are a lot of emerging artists in the UK right now. What sets you apart from the rest?

I create almost everything myself. I write, arrange, record, produce, take the press shots, create the artwork and direct and shoot the music videos. My live shows turn my Jekyll into my Hyde. I often don't remember my live performances... It's like an alter-ego takes over.

What’s your back-story?

I write music to make people feel something. Feel anything. I write about dreams, love, sex, passion, power, heartbreak... The origin is always something personal, but the music is inclusive. We're all looking to feel connected, I like to connect to people through the medium of music.

What's the first song you remember hearing? Talking Heads - And She Was

You're in a Karaoke Bar - What's your go to song? Total Eclipse Of The Heart

What was the first gig you went to? Think Floyd (A Pink Floyd Tribute)

Which song do you wish you'd written? Bohemian Rhapsody

Which song changed your life? Stairway To Heaven - Led Zeppelin

Which song would you like played at your funeral? Ride A White Swan - T Rex

What song is stuck in your head right now?Havana - Camila Cabello

What was the first Album you bought? Maroon 5 - Songs About Jane

Which song made you want to play music? Aerosmith - Dream On

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